We differ from the norm. We are in the business of giving our clients access to professionally managed portfolios without hidden fees. We manage our portfolios in-house. Translation? We can tell you what’s in your portfolio, and why, and in good markets and bad, what we plan on doing with your hard-earned money.
Long gone are the days where the fees you pay are based on a financial advisor selling you a product. Today, you and your advisor should be on the same side. Also long gone are the days of excessive fees to manage your money. Some firms try to keep fees artificially high by promoting a “holistic” approach to managing your money. Be wary of firms or advisors who promote planning as something you should pay a percentage of your assets for. A plan is important, not unlike a map. But the price you pay should be for the journey, not the discussion on the route. Would you pay your CPA a percentage of your assets to file your taxes?
In other words, get a transparent fee for the cost of someone to invest your funds, inclusive of the fees inside the investments they are recommending.
In a fee-based account clients pay a quarterly fee, based on the level of assets in the account, for the services of a financial advisor as part of an advisory relationship. In deciding to pay a fee rather than commissions, clients should understand that the fee may be higher than a commission alternative during periods of lower trading. Advisory fees are in addition to the internal expenses charged by mutual funds and other investment company securities. To the extent that clients intend to hold these securities, the internal expenses should be included when evaluating the costs of a fee-based account. Clients should periodically re-evaluate whether the use of an asset-based fee continues to be appropriate in servicing their needs. A list of additional considerations, as well as the fee schedule, is available in the firm’s Form ADV Part II as well as the client agreement.
Red Flags when looking for a New Advisor
- They can’t answer your question on the spot.
- They’re not upfront with how they get paid.
- They don’t know why you own something.
- Their strategy isn’t unique to your goals.
- They ask you to complete a risk analysis questionnaire.